CHEAT CODE SERIES: THE BUSINESS OF DIGITAL PLATFORMS

This series provides learners with “business hints” in bite-sized bits to help them quickly level-up on industry knowledge or strategies for engagement.

It’s designed for speed, and is a learning shortcut for concepts and systems that are shaping and impacting the future of Digital Business.

imari_oliver_headshot

Course Curator

Imari Oliver

About Business of Esports

A course for both beginner and experienced learners who want to unlock and expand their thinking around the entire esports ecosystem.

An industry built on competitive fun — for some parents, educators, brands, and gamers, it is complex and challenging to understand.

This course is designed to demystify esports and highlight its potential. Each lesson surfaces esports’ impact across sectors and individuals. 

The Outcome

At the end of the course, you’ll have a better understanding of why esports and the video game industry is more than playing games and challenge yourself to find ways to participate. 

Course Lessons

1. The Ecosystem
  • Intro to Esports
  • Esports Game Genres
  • Esports Fans & Pros
2. Industry Growth
  • Gaming Platforms
  • 5C's of Gaming
  • High School & College Esports
3. Revenue + Innovation
  • Brands, Brands, Brands
  • Esports Media Rights
  • Music & Esports

About Business of OTT & Streaming Media

With millions in recent OTT investments, the content, advertising and media industries are forced to adapt. This is the new gold rush and brands, tech, influencers, and media companies are all jumping in.

In these lessons, look for “aha” moments to help understand the impact across industries.  Be on the lookout for ideas on how to play and navigate in an accelerating billion dollar industry.

The Outcome

In this course, you’ll have learned what OTT and streaming media is, where it’s going, who the major players are and how it is changing the face of media and entertainment. 

Course Lessons

1. The New Wave
  • Intro to OTT + Streaming Media
  • OTT Streaming Platforms
  • Devices + Distribution
2. Competitive Pathways
  • What to Watch? How to Find It?
  • Brands, Brands, Brands
  • Revenue Models
3. Vision + Growth
  • Netflix Briefing
  • PlutoTV Briefing
  • OTT Tomorrow

About Business of Digital Consumer Platforms

Uber, Grub Hub, and Tinder come to mind when we think of digital platforms. But that is just the tip of the iceberg.  This course takes you down the rabbit hole, and demonstrates how deep it really goes. 

Your perspective on what constitutes a platform will be expanded. This course may inspire new opportunities to explore or encourage you to learn more about the potential of a platform and find innovative ways to create value. 

The Outcome

Welcome to the multi-verse. A world where digital and physical realties converge.  By the end of this course, you will understand how platforms are the secret sauce to managing your life. 

Course Lessons

1. The Rabbit Hole
  • Intro to Digital Platforms
  • Power of Browsers
  • Social Media + Live Streaming
2. Everyday Platforms
  • Music Streaming Platforms
  • On-Demand Consumer Platforms
  • Digital Payment Platforms
3. Emerging Platforms
  • Chatbots
  • Digital Voice Assistants
  • Electric + Autonomous Vehicles
About The Logo

Kaizen is the name of the Barnaby Station Fox. It symbolizes opportunity, agility, cleverness, wisdom, curiosity, and mental responsiveness.

Learning is continuous and ongoing and the back half of the Kaizen logo is in development, symbolizing the idea of continuous improvement.